Peter Dumanian: Creating Win-Win Partnerships

Hello.  I am very happy to have joined the Lexity team as VP of Business Development.  In that role, I work with partners who are focused on helping ecommerce merchants become more successful.  These include companies who make: ecommerce software (such as electronic shopping carts) and advertising solutions (such as Google and Facebook) as well as advertising agencies and ecommerce hosting providers.  Each of these companies cares a great deal about helping their customers generate more sales.  Through Live View, our real time analytics solution, and Sophie, our advertising maven, we help our partners help their customers ring up more sales.   I enjoy creating these type of “win-win” partnerships that benefit everybody in the process:  the ecommerce merchant who gets more sales, the partner who has a happy customer, and of course Lexity that gets a client for Live View and Sophie. 

When I am not at Lexity, I like spending time with my family (I have three kids who are growing up fast!) and friends, trying out new restaurants (St. Michael’s Alley and Evvia are my local favorites), and running through my Los Altos neighborhood.  I live close enough to bike to work and look forward to cycling to the office.  Lastly our office is next to Dana Street Roasting Company and I love their coffee and pastries.

- Peter

Real-Time Customer Activity on Live View: Now, um, Live!

The waiting, to quote a very wise man, is the hardest part. Every day you stare at Google Analytics and try to make sense of what's going on. You take it on faith that people are coming, people are looking, and (hopefully) people are buying ... but wouldn't it be grand if you could see what people were doing in your store, right now?

With Live View, you'll see who's in your store, where they came from, what they were searching for, and what they're looking at right now. You'll also have an overall view of who's been active in the last hour, and how today's traffic compares to yesterday's. You'll see them moving around inside your store, going from the front door, aisle to aisle, and through the checkout line.

And, best of all, you will have real, actionable time-on-page data.

How it Works

Live View and the Lexity instrumentation are both generated by a very fast server--node.js, talking to Redis on the back end--so you will literally see results on your Live View page within seconds of signing up.

After you instrument your store for Lexity, we'll serve your customers a tiny scrap of JavaScript on every page load. This script pings one of our servers every few seconds, letting us know that your customer is really still there, interacting with your page. When a customer goes to another page on your site, you'll see it happen right there. Because customers have custom-generated avatars, you'll be able to visually track them from page to page, throughout the browsing, thinking, and buying cycle.

Kent Brewster

Introducing Thematic Advertising - simple advertising for ecommerce

eCommerce advertising is all about promoting your most promising products, to the people who are most likely to become buyers. It should be as simple as that. So why are ad companies drowning their customers in minutiae like “keywords” and “bidding” and “adgroups”? 

Today, we're introducing Thematic Advertising by Lexity. We've pre-packaged commonly used advertising strategies for you. We call these strategies themes. You simply indicate precisely what you want your advertising to accomplish, and let Lexity take care of how it gets accomplished. Want to promote just your ZetaLUX bulb series for a limited time? You got it. Want to bring back site visitors to convert them into buyers through retargeting? Set it up in one click!

Lexity will take care of all the details, automatically building, running and optimizing ad campaigns across media channels to achieve that goal.

Want to change which themes you’re using? A few clicks is all it takes. 

Advanced settings let you edit ads and modify keywords to fine-tune your advertising, but all of that is totally optional. 

3 powerful themes to start with 

For our launch, we are introducing 3 themes from our Theme Library — and we’ve made them dead simple to set up.

1. Promote specific products - pick the products you want to promote, right from your own catalog, and we’ll do the rest.
2. Convert previous site visitors (Retargeting) - just set a budget, and we'll do the rest.
3. Promote your store broadly - just set a budget, answer a few questions, and we'll do the rest.

Learn more about these themes in our Support Center.

This is just the beginning. We will be launching new themes every month - and they'll automatically be available to all of our users. Stay tuned! 

The Dashboard: Useful metrics like you've never seen before

How do you know if the themes you've selected are actually working? Are people that come through Lexity advertising viewing any products? Are they adding products to the shopping cart? How much revenue are they generating?

We built the Dashboard to be an end-to-end advertising tracking system for you, so you’ll know exactly how each theme is doing for your store, allowing you to fine-tune as necessary. 

To cap it all - Live View and Conversion Paths®

Finally, today we're proud to offer a real-time view of customer activity on your store through our Live View feature. This shows all the visitors that are interacting with your store in real-time. The Live View also includes Conversion Paths, which allow you to easily view the paths customers take in navigating your store before making a purchase.

Get started now—no fees for the first 3 months. 

It takes just a minute to get started, and you can even check out our full selection of themes for free. In fact, we're so confident in our service that we don’t take fees for the first 3 months. Sign up now!

Amit Kumar