We’re happy to announce the availability of Lexity Commerce Central, the industry’s first open cloud platform for Ecommerce services. Commerce Central enables a rich Ecommerce ecosystem and provides a powerful environment for developers, shopping platforms and merchants.
Commerce Central has already enabled Ecommerce apps for several partner developers including Desk.com, Olark, Optimizely, theFind, MixRank, eCommHub, Justuno and Shopsocially, with many more coming soon. These partner apps are listed alongside Lexity’s marketing apps in the Lexity App Gallery and hundreds of merchants are already actively using them. The partner apps are also available to millions of merchants through the app stores on the shopping platforms we support, including BigCommerce, Magento, Shopify, 3dCart and Etsy.
An ecosystem needs to provide benefits to all the stakeholders - Commerce Central has enabled developers, shopping platforms and provides a one-stop-shop to merchants. The final beneficiary, of course, is the shopper!
Commerce Central is a write-once distribute-everywhere platform that allows developers to harness Lexity’s connectivity to multiple shopping platforms. An application can be written once using the Lexity APIs, helping developers reach multiple shopping platforms with limited resources. MixRank developed an app in a few hours to drive hundreds of installations across many distinct store platforms, all within a few days. Developers are able to focus on the functionality of their applications rather than the infrastructure and plumbing to connect to the various shopping platforms.
An app developed for Commerce Central instantly gets scalable distribution. First, many partner apps see quick adoption by existing merchants using Lexity Live in-product upsells and Lexity’s App Gallery. Further, Lexity Commerce Central apps instantly expand their reach to more than a million merchants hosted on the tens of supported shopping platforms, such as Shopify, BigCommerce and Magento.
Commerce Central offers a set of powerful APIs that enable easy instrumentation of a merchant’s store web site, access to real-time visitor information, as well as access to a store’s catalog. Integration with Commerce Central can be loose or tight, using API support for:
- Leads - abilty to plug in to Lexity’s app gallery to instantly get leads from potential merchants
- Script tags - ability to piggyback on top of Lexity’s instrumentation to get real-time access to visitor information and enable user interaction
- ROI - Lexity Live displays traffic and conversions from various sources and developers can easily provide ROI dashboards to merchants
- Webhooks - notifications on merchant actions and events
- Product - access to the merchant’s store catalog
There are several additional APIs that we are working on enabling in the future, e.g., Orders, Dashboard and Insights. For more information on the new Ecommerce ecosystem, visit Lexity Commerce Central.
Are you an Ecommerce developer? You should review the API documentation and start developing your write-once application today!
Shopping platforms, including BigCommerce, Shopify, Magento, X-Cart, 3dCart, among others, are now able to provide their merchants more useful applications. Developers on Commerce Central are now able to service multiple shopping platforms by building once to a single set of APIs. The richness of the available apps in a shopping platform’s app gallery is crucial to the success of the platform, as merchants are actively seeking out the necessary tools to be able to successfully increase their store traffic and sales and improve the experience of their visitors.
Lexity Commerce Central enables access for Shopping platforms to developers who they would otherwise not have access to. Lexity Commerce Central, through it’s support of about 30 shopping platforms, accelerates the availability of developer apps.
Are you a Shopping Platform not already enabled with Lexity? Talk to us to see how to embed Lexity Live for real-time actionable insights and enable new apps for your merchants.
Our overall goal is to enable merchants to enhance their Ecommerce offerings and user experience in order to increase sales. To that end, we also provide actionable insights and the ability for our merchants to review their traffic and revenues from multiple channels in real-time.
Merchants who are already on Lexity can immediately access and install new partner apps on Lexity’s App Gallery. One of our partners, Mixrank, saw hundreds of installs from new customers in just a few days after developing their first app on Lexity in just a few hours. Since Lexity Commerce Central is connected to close to 30 shopping platforms, merchants on all these platforms now have access to a much wider array of applications.
Are you a Merchant? You can install Lexity Live and a whole host of new applications available at the Lexity App Gallery now!
If you would like to participate in Commerce Central, or have any questions, please contact us at firstname.lastname@example.org.
The Lexity Commerce Central Team