Vurve is now ready - for your business!

This week, we launched Vurve - Advertising on Autopilot for your Online Store. We are really happy with the reception - not only from the media, but more importantly, from you, our potential customers. Now I'm even more convinced that we've picked the right problem to solve, and we're solving it the right way.

What we do

Our goal is to bring online eCommerce businesses more sales. We want to make it affordable (start with just a couple hundred dollars per month), easy to use (2 questions to start, 15 minutes per week), and effective (increase sales, not just traffic). It took us a year to build our service, but we think we've cracked it! We named our intelligent software 'Sophie' - after the Goddess of Wisdom, and she is responsible for all the fancy algorithms that power our service.

Our secret sauce

Our secret sauce isn't that secret, actually. Our team has deep experience in advertising and technology - and we decided to simply take all the fancy techniques, deep technology and hard science, that we learnt while helping the eBays and Expedias of the world advertise successfully, and apply them to advertise your online store!

Of course, these big companies have teams of marketers helping them, so we needed to automate everything these people were doing (that's what took us an year). The result - a really simple way to run ads all over the web - without having to spend hours a day writing ads, managing keywords and manipulating bid prices (admit it, it takes hours!)

More secrets revealed - Multi-channel Automated Advertising!

As the late Billy Mays would have said - 'and that's not all!'. Every small business is different, and so is the advertising mix they need. You might be selling products that a lot of people are Googling for, so advertising on Google makes sense; but someone else might be selling products that not a lot of people are searching for (would you have ever searched for a Senor Naugles Retro T-Shirt?), but would buy if they knew about it!

So, we decided to show your ads across all major websites on the internet, not just Google. This way, we can figure out which sites are bringing you more traffic and sales, and show more ads there. Technically, this means we run Search Ads (e.g. on Google), Social Media Ads (e.g. on Facebook) and Display Ads (e.g. on AOL). In addition, we use a technique called Remarketing to reach customers that have come to your site, but didn't buy anything. Finally, we also submit your site to comparison shopping engines to reach customers that like to compare before they buy.

The best part? You don't need to care about any of that. You only need to set a budget you feel comfortable with, and we'll manage all of this for you. No more spending hundreds of dollars doing 'Social Media Marketing' because someone said so - we'll figure out if that makes sense for your store, and do it for you!

More to come!

In this blog, we will share more information on what we do, how we do it, and how we can help you be more successful. For now, feast on the following links!

• YouTube videos of customers like you, talking about their experiences with Vurve


• Press coverage: LA Times, Wall Street Journal, Search Engine Land, ReadWriteWeb and TechCrunch

Interested? Just click on 'Test Drive' to check it out!